
PRIVACY POLICY
Mid-County Ford Sales
Your privacy is important to Mid-County Ford Sales (referred to as “we” or “us”in this policy) and the purpose of this policy is to tell you what personal information we collect about you, how we use it, whether we disclose it to anybody else, how long we keep it, and how you can request access to your personal information or obtain more information about Mid-County Ford Sales 's privacy policies.
Personal Information: Personal information means any information about you except your name, business title, business address, business e-mail address, business telephone number or business facsimile number. It also does not include your home address and telephone number if these are published in a telephone or other directory.
Accountability
We are responsible for the personal information under our control and we have designated Privacy Officer's Title who is responsible for our compliance with this policy and with privacy legislation. If you wish to contact Privacy Officer's Title, you can do one of the following:
• by telephone - 519-683-4405
• by facsimile - 519-683-6472
• by email - mwmelton@midcountyford.com
• by mail - 4624 Main Street, Box 8 Oil Springs, Ontario N0N 1P0
What Personal Information do we Collect?
When you purchase or lease a vehicle from us, or when you have us service or repair a vehicle or if you finance the purchase or lease of a vehicle through us or purchase or lease other products or services from or through us or if you participate in one of our surveys, contests, or promotions, or if you test drive one of our vehicles or contact our dealership staff, we may collect some or all of the following personal information:
your name, address and telephone number
e-mail address and facsimile number
your occupation
information about your driving habits (such as preferred car size, colour, type of vehicle, kilometres driven annually, etc.)
information about your existing vehicle(s) and any trade-in
details of your vehicle and its service history
your driver’s licence number
the name of your insurance company and agent
your insurance policy number and details about your insurance coverage
similar information about other members of your family
your language preference
your date of birth and/or the date of birth of other members of your family
your social insurance number and/or the social insurance number of other members of your family
financial and credit information about you and/or other members of your family (specific information is set out in the application for credit forms)
the principle amount of your loan, interest and repayment schedule
health information if you are applying for life, health, disability or accident insurance
the amount of any life, health, disability or accident insurance and details of that insurance
Provision of your Social Insurance Number is optional. However, you should be aware that most Credit Reporting Agencies use the Social Insurance Number as a unique identifier to ensure proper identification when conducting credit reviews and preparing credit reports. If you do not wish to provide your Social Insurance Number, our ability to obtain a timely and accurate credit report may be affected.
The Security of your Personal Information is Important to Us
Your personal information is used by us only for the purposes identified below and access to your personal information is limited to those employees of Mid-County Ford Sales who need to have access to it.
How do we use your Personal Information?
Your personal information may be used by us to provide products and services to you such as: to obtain a license for your vehicle, to obtain a credit report if you are financing or leasing your vehicle, to obtain appropriate financing of your vehicle for you, to provide you with a reminder that your vehicle requires servicing and to provide you with updates and information regarding products and services that we have to offer and which we think will be of interest to you.
Sometimes we have to Share your Personal Information with Others
We do not sell your personal information to third parties. We may share some or all of your personal information with third parties such as the manufacturer of your vehicle and its related companies, the providers of products or services relating to your vehicle, credit reporting agencies, financial institutions or financing companies, your insurance agent or company and companies which provide or insure warranties relating to your vehicle. We may also disclose your personal information where we are required or permitted by law to do so.
How Long do we keep your Personal Information?
We retain your personal information as long as we believe that you are still the owner of the vehicle. If the information relates to the financing or lease of the vehicle, we retain personal information relating to the financing or lease arrangements as long as those arrangements are in place. If the information relates to the service or repair of your vehicle we retain the personal information for as long as is reasonably necessary to address any issues arising from the service or repair of the vehicle or as may be required by law. If there are legal requirements relating to the period of time which we must retain your personal information, we comply with those requirements.
What can you do if you want to limit the use to which we Put Your Personal Information?
Most of the personal information which we collect is necessary for us to sell or lease you your vehicle, to provide products and services related to the vehicle, assist you in the financing or lease of your vehicle or to provide service to your vehicle and we cannot do this without that personal information. Similarly, we must disclose your personal information as described above in order to sell you the vehicle, to provide products and services related to the vehicle, assist you in arrangements for financing or leasing or to provide servicing to your vehicle. If you do not want us to use or disclose your personal information in a particular way, please contact Privacy Officer's Title as described above and we will be pleased to discuss with you how we can limit collection, use or disclosure of your personal information.
You can Request Access to Your Personal Information
You have a right to access the personal information which we have about you and to request that personal information which you believe to be inaccurate be corrected. If you wish to access your personal information you should contact Privacy Officer's Title who will be pleased to assist you.
Questions? Concerns?
If you have any questions or concerns about this Privacy Policy or about the collection, use and disclosure of your personal information by Mid-County Ford Sales please contact Privacy Officer's Title as set out at the beginning of this policy and we will try to address your concerns.
Web Site Collection and Use of Information
Information Collected Through Our Website, Methods of Collection and How We Use This InformationAll information on our site is free to browse at your leisure without the need for you to provide us with any personal information. "Mid-County Ford Sales" does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages visited or the amount of time spent on our site.Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the web site. We need to collect aggregate information in order to track page visits, recognize peak usage times and analyze potential site redesign.When you visit our web site a server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The data generally gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. This data may be used to compile aggregate and statistical data to help in web site design, to identify popular features, to measure site activity, and to perform analytics on your experience to improve our web site. Site metrics for "Mid-County Ford Sales" may be shared within our family of companies, with service providers and vendors, and within Ford Motor Company of Canada, Limited including its subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.When you view one of our web sites or interactive advertisements, we may use "cookies" to collect aggregate data. A "cookie" is a small text file that helps us in many ways to make your visit to our web site more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to our web site. They also allow us to tailor a web site or advertisement to better match your interests and preferences. There are a couple different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features. Collection of Personal InformationWe do not collect any personal information about you such as your name, address, vehicle, telephone number, email address when you visit our site unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our web site; however you may be unable to access some site functions or features such as booking a service appointment online, requesting a quote online or or receiving product information. Our primary goal in collecting personal information from you when you visit our web site is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We also collect personal information in order to fulfill your request(s) for services and products. For instance, when you indicate the wish to have us contact you, personal information such as name, mailing address, email address, type of request and possibly additional information, is collected and is used to fulfill the request. In some of your requests, an email notification may be generated to inform you of receipt of the request. This is the case when you choose email as the method of communication for fulfilling the request.
Use of Personal Information Personally identifiable information collected on our website is used as set out in our Privacy Policy and may be used to: · Fulfill a request such as send marketing or promotional materials, including e-mails, or other information · Fulfill and deliver an order for goods or services such as a request for quote or service appointment· Respond to your comments or requests for information · Meet a request for or to develop new products or services · Contact you if necessary in the course of processing or shipping an order or request for products or services · Generate site analytics to help improve our site layout, content, product offerings and services · Compile user data that is stored in databases and that may be used to provide products and services to you and to provide you with updates and information regarding products and services which we think may be of interest to you such as promotional offers, marketing programs, or other communications· Match personal data collected here with data about you collected offline · Comply with legal requirements
Links to Other Sites"Mid-County Ford Sales" provides links to other websites. This site also integrates other web sites and may be integrated into other web sites. We encourage you to review the privacy statements of sites to which you are linked before providing your information to such sites so that you can understand how those sites collect, use and share your information. "Mid-County Ford Sales" is not responsible for the privacy statements or other content or data handling practices on other web sites.For instance, this site integrates an on-line financing application to provide you with specific financial services that you may request. Be sure to review their privacy statement prior to providing personal or financial data.